[A New Storytelling Primitive]
Static Publishing is Broken
We are living through the greatest expansion of expressive power in history. Text, image, video, and sound can now be generated at unprecedented speed and scale.
But our publishing formats have barely changed. We poured new capabilities into old containers.
The result is paradoxical: more content than ever, and more similar than ever.
Capsules is a new container for those who yearn to stand out, and create something magnificent... something that is different and memorable.
Make stories that move.Make stories that move.Make stories that move.Make stories that move.
Build a custom Capsule with our team.
The Capsule Launcher
A creative studio for building scroll-driven, cinematic stories. Write scenes, import or generate visuals with AI, and publish interactive experiences.
[Try the Platform]
[FAQ]
Frequently Asked Questions
Capsules is a new storytelling primitive — a creative studio for building scroll-driven, cinematic stories that combine writing with AI-generated imagery and video. Think of it as a publishing format halfway between a film, an essay, and a comic.
You write your story in the Capsule Launcher. As you write, you generate visuals — stills, animations, video — using the Style Generator and our AI models. Capsules takes care of the choreography between text and visuals, then publishes the result as an interactive, scroll-driven experience you can share or embed.
Anything narrative. Personal essays, brand stories, journalism, fiction, product launches, manifestos, recap pieces, internal communications. If it works as a long-scroll, it works as a Capsule.
A tool for locking in a consistent visual identity across an entire Capsule. You define a look — palette, mood, references — and the Style Generator carries it through every scene so your story holds together visually instead of looking like a stack of unrelated AI outputs.
Yes. You can upload your own assets and mix them freely with AI-generated content in any scene.
Yes. Every published Capsule can be embedded on your own site or shared at its public URL.
Three plans:
- Creator — $25/month. For solo storytellers shipping their first Capsules.
- Pro — $99/month. For creators and teams shipping more often.
- Creative Lab — $250 deposit. A built-for-you Capsule from our creative team.
See full details on the pricing page.
Each AI generation (image, video, style preview) consumes credits. Both plans include a monthly credit allotment, and you can top up if you run low. Unused credits do not roll over.
We refund credits for failed generations. If a model errors out or returns something unusable, you get your credits back — no questions, no support ticket required.
You do. You retain ownership of the text, prompts, uploaded media, and final published Capsules. We take only the licenses needed to host and display your work. Full details in the Terms of Service.
A white-glove service where our creative team builds a custom Capsule with you, end-to-end. Starts with a $250 refundable deposit applied to your project — ideal for launches, brand stories, and narrative projects where you want the studio rather than the tool.
More at capsules.ink/creative-lab.
A short personal Capsule can be drafted in an afternoon. A polished, multi-scene piece typically takes a day or two of focused work. Creative Lab projects run on a longer timeline — usually one to three weeks depending on scope.
Three ways:
- Join our Discord for the fastest response.
- Email us at [email protected].
- Use the contact form for inbound projects and partnerships.